Privacy Policy

This is the privacy notice of Stamford Digital® Limited for The Little App Of website and mobile app.

We respect your privacy and are determined to protect your personal data. This privacy notice explains how we look after your personal data when you visit our website or use our mobile app (regardless of where you visit it from). We'll also tell you about your privacy rights and how the data protection law protects you.

This privacy notice is provided in a layered format so you can click through to the specific areas set out below.

1. WHO WE ARE AND IMPORTANT INFORMATION
2. THE PERSONAL DATA WE COLLECT ABOUT YOU
3. HOW WE COLLECT YOUR PERSONAL DATA
4. HOW WE USE YOUR PERSONAL DATA
5. WHO WE SHARE YOUR PERSONAL DATA WITH
6. INTERNATIONAL TRANSFERS
7. DATA SECURITY
8. DATA RETENTION AND DELETING YOUR ACCOUNT
9. YOUR LEGAL RIGHTS
10. Changes to this notice and your duty to inform us of changes
11. QUERIES, REQUESTS OR CONCERNS

1. WHO WE ARE AND IMPORTANT INFORMATION

What is the purpose of this privacy notice?

This privacy notice aims to give you information on how we collect and process your personal data through your use of this website and our mobile app, including any data you may provide when you:

• visit or use our website or mobile app;
• create an account;
• add or manage a listing, event, offer or classified ad (including photos);
• claim or review a listing;
• sign up to a newsletter;
• make or manage a paid subscription;
• email or write to us, or contact us through the contact form or social media.

This website and app are not intended for children and we do not knowingly collect data relating to children.

You must read this privacy notice together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

Data controller(s)

Stamford Digital® Limited is the controller and responsible for your personal data (collectively referred to as "COMPANY", "we", "us" or "our" in this privacy notice). Our contact details are Stamford Digital, The Grey House, 3 Broad Street, Stamford Lincolnshire, PE9 1PG, hello@stamford.digital, and 01780 769177. For all data matters contact our data representative on privacy@stamford.digital

Stamford Digital® Limited is the controller and responsible for this website and the mobile app.

Public content

Listings, events, offers, classified ads, reviews and photos that you add to the website or app are published for anyone to see, on the website and in the app. This can include business names, descriptions, addresses, phone numbers, websites and images. Please do not include personal data in public content unless you are happy for it to be public. Where a listing has an email address, we only reveal it when a visitor asks to see it.

Third-party links outside of our control

This website and app may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

When you leave our website or app, we encourage you to read the privacy notice of every website you visit.

2. THE PERSONAL DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. You can find out more about personal data from the Information Commissioners Office.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes
  • First name
  • Last name
• Contact Data includes
  • Organisation name
  • Website address
  • Email address
  • Postal address
  • Telephone number(s)
• Account Data includes:
  • Email address and password (your password is stored in a hashed form, never as plain text)
  • Your preferences and settings
  • Messages you send to us through the website or app
• Content Data includes:
  • Listings, events, offers, classified ads and reviews you create
  • Photos and images you upload from your camera or photo library
• Transaction Data includes:
  • Details of subscriptions and payments you make to us. Card details are handled by our payment provider and are not stored by us.
• Technical Data includes:
  • Internet Protocol (IP) address
  • Browser type and version
  • Device type, operating system and app version
  • Time zone setting
• Usage Data includes:
  • Information about how you use our website, app, products and services, such as pages and listings viewed
• Marketing and Communications Data includes:
  • Your newsletter and communication preferences

Camera and photo library (mobile app)

The app asks for permission to use your camera and photo library only so you can add photos to your listings, events and ads. It only accesses the photos you choose or take, and you can withdraw permission at any time in your device settings. The app does not collect your location, and we do not send push notifications.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect your personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with an account or a paid listing). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3. HOW WE COLLECT YOUR PERSONAL DATA

We use different methods to collect data from and about you including through:

Directly. You may give us your Identity, Contact, Account and Content Data by filling in forms in the website or app or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

• Create an account
• Add or edit a listing, event, offer or classified ad
• Upload photos
• Claim or review a listing
• Subscribe to a paid listing or service
• Sign up to a newsletter
• Contact us through the website, app, email or telephone

Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data and Usage Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy for further details. The mobile app does not use advertising identifiers or third-party advertising trackers.

Third parties. We may receive payment and subscription status from our payment provider.

Google Analytics (website only). Our website uses Google Analytics, a web analytics service provided by Google. It uses cookies to collect information such as your IP address, device and browser type, and the pages you view, so we can see how the website is used and improve it. This information is sent to Google, which processes it on our behalf, and may be transferred to servers outside the UK and EEA (see International Transfers below). We only use it if you accept analytics cookies in our cookie banner, and you can change your choice at any time on our cookie policy page. We use it for statistics only and do not use it to identify you personally or to build advertising profiles. You can also prevent Google Analytics collecting data by blocking cookies in your browser or by installing the Google Analytics opt-out browser add-on. The mobile app does not use Google Analytics. See our cookie policy for more detail.

4. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Performance of Contract this means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
• Legitimate Interest this means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us on privacy@stamford.digital.
• Comply with a legal or regulatory obligation this means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
• Consent we rely on your consent for Google Analytics cookies on the website and for sending you marketing by email or text message. You have the right to withdraw consent at any time by contacting us on privacy@stamford.digital.

PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

We have set out below, in a table format, a description of all the ways we plan to use your personal data, with the legal bases we rely on to do so.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us on privacy@stamford.digital if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

We have established the following personal data control mechanisms:

• Follow the unsubscribe link on any marketing message sent to you
• We record your marketing preferences so we can respect them
• You can change your marketing preferences by contacting privacy@stamford.digital at any time.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any company outside the COMPANY group of companies for marketing purposes.

Opting out

You can ask us to stop sending you marketing messages at any time by following the unsubscribe link on any marketing message sent to you or by emailing privacy@stamford.digital.

Where you opt out of receiving these marketing messages, this will not apply to service messages about your account, listings or subscription, or to personal data provided to us as a result of a purchase or other transactions.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please email privacy@stamford.digital.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. WHO WE SHARE YOUR PERSONAL DATA WITH

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

• Internal Third Parties
  • We may share your information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries. For the purposes of this Policy, this will mean Stamford Digital® Limited
• External Third Parties
  • Service providers acting as processors who provide IT hosting, maintenance and system administration.
  • Service providers acting as processors who send our service emails and newsletters.
  • Our payment provider, Stripe, which processes subscription payments.
  • Google (Google Analytics) for website usage statistics, where you have accepted analytics cookies.
  • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom, who require reporting of processing activities in certain circumstances.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We do not sell your personal data. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. INTERNATIONAL TRANSFERS

Some of our external third parties, including Google Analytics, are based outside the UK and the European Economic Area (EEA), so their processing of your personal data may involve a transfer of data outside the UK and EEA.

Whenever we transfer your personal data out of the UK or EEA, we ensure a similar degree of protection is afforded to it by implementing safeguards:

• Transferring to countries that have been deemed to provide an adequate level of protection, or
• Using specific contracts approved for use in the UK and EEA, such as the International Data Transfer Addendum and Standard Contractual Clauses, or relying on the UK-US data bridge where the provider is certified

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK or EEA.

7. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. DATA RETENTION AND DELETING YOUR ACCOUNT

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Deleting your account. You can ask us to delete your account and the content you created by emailing privacy@stamford.digital. We may keep limited information where we are required to by law, for example payment records.

Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting privacy@stamford.digital

By law we have to keep basic information about our customers (including Contact, Identity and Transaction Data) for six years after they cease being customers for tax purposes. In some circumstances you can ask us to delete your data: see Your legal rights below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

9. YOUR LEGAL RIGHTS

Unless subject to an exemption under the data protection laws, you have the following rights with respect to your personal data:

• The right to request a copy of the personal data which we hold about you;
• The right to request that we correct any personal data if it is found to be inaccurate or out of date;
• The right to request your personal data is erased where it is no longer necessary to retain such data;
• The right to withdraw your consent to the processing at any time, where consent was the lawful basis for processing your data;
• The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), where applicable (i.e. where our processing is based on consent or is necessary for the performance of our contract with you or where we process your data by automated means);
• The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
• The right to object to our processing of personal data, where applicable (i.e. where processing is based on our legitimate interests (or in performance of a task in the public interest/exercise of official authority), direct marketing or processing for the purposes of scientific/historical research and statistics).

If you wish to exercise any of the rights set out above, please contact our data representative on privacy@stamford.digital.

No fee required – with some exceptions

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable admin fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. Changes to this notice and your duty to inform us of changes

This version was last updated on 17/10/2026 and historic versions can be obtained by contacting us.

Please keep us informed if your personal data changes during your relationship with us. It is important that the personal data we hold about you is accurate and current.

11. Queries, requests or concerns

To exercise all relevant rights, queries or complaints in relation to this policy or any other data protection matter between you and us, please in the first instance contact our data representative on privacy@stamford.digital.

If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioners Office on 03031231113 or via email https://ico.org.uk/global/contact-us/email/ or at the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England, UK.